Content

Professional content, written by specialist copywriters

As internet and social media use grows, the need for fresh, relevant content that demonstrates your knowledge and expertise has increased exponentially. It’s now much easier for companies to be publishers in their own right, and clients have come to expect blogs, articles and opinion pieces commenting on industry news and events as a standard part of client communication.

With potential clients using search engines such as Google to find goods and services online every day, content also plays an extremely important role in search engine optimisation, helping to improve the position of your company website on the search engine results page.

At TOMD, we help firms in the financial, legal and accountancy sectors by producing professional, engaging and relevant content in a style and tone that suits their brand. This can be anything from social media posts, articles and e-newsletters, to press releases, blog posts, website copy and printed materials.

We can advise you on your content strategy to help you get the best results for your firm, taking into account your target audience and the kinds of content that would be most suitable for achieving your marketing objectives.

Topical financial and legal content relevant to your clients

Producing content for the financial and legal sectors comes with the added complication of regulation. Our team of copywriters includes a Chartered Wealth Manager, a former IFA with 18 years’ experience, and marketeers with years of legal marketing experience.

We not only have an in-depth understanding of your market and the kinds of topics your clients want to read about, but we also ensure that any content we produce for you meets the relevant regulatory requirements. So you can rest assured that our content will be technically correct and compliant, while still remaining clear, straightforward and easy to understand.

We’ll also make sure that any content we produce for your website is fully optimised for search engines, which will help your firm’s site to reach a better position in the rankings.

Ready-to-use content

TOMD also produces generic, ready-to-use content for financial services firms, which is already compliance checked prior to publication. We write a range of topical articles, newsletters and reviews on a wide range of financial services topics on a monthly and quarterly basis, providing them in a variety of formats to help you meet your client communication needs.

Some firms choose to use a mixture of bespoke content, which enables them to express their own views and choose the exact topics they wish to address, and ready-to-use content, which is extremely cost-effective and allows firms to quickly respond to new financial developments. You can read more about our ready-to-use materials here.

If you’d like to discuss your content requirements, just get in touch. Call us on 01279 657555 or email us at marketing@tomd.co.uk, and one of our experienced team will be happy to assist you.